Bruce Rogers
Expertise: Communications and Marketing

Bruce Rogers is Chairman of Virtual, Inc., one of the nation’s leading association management companies (AMCs) working with more than 1,000 companies worldwide. 

Rogers launched Virtual in 1999 and the company has since grown to become one of the nation’s top two technology AMCs. Over the past 20 years, he has provided management, operations and marketing counsel to dozens of technology industry associations and scores of corporations, from venture-funded start-ups to multinationals.

Rogers has launched more than 20 technology-focused industry associations, some of which have helped to create or reshape global technology markets, including the ASP Industry Consortium in conjunction with Traver Kennedy.

Before launching Virtual, he was President of Rogers Communications, an award-winning public relations firm he founded in 1990 and operated for ten years. Earlier in his career, Rogers worked for global PR firm Burson-Marsteller where he managed corporate public relations for Lotus Development Corp.

Rogers has a bachelor’s degree from Colby College and a master’s degree from Boston University.


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